IPL Media Rights: Asia’s Richest Man Secures $2.6 Billion in Digital Rights. According to reports, Ambani, Asia’s richest man. Formed the Viacom18 joint venture with US conglomerate Paramount Global and an investment group led by Australian media mogul Rupert Murdoch’s son James.
A source at India’s cricket board told AFP on Tuesday that Indian tycoon Mukesh Ambani has beaten off competition. From global media behemoths to secure the rights to stream the IPL for 2.6 billion dollars. Meanwhile, Star India, which is own by US conglomerate Disney, secured the television rights to the Indian Premier League. MOreover, One of the world’s most-watched sporting events, for the next five seasons, according to media reports. The combine value of the two deals is also reportedly $5.65 billion, far exceeding the $2.55 billion paid by Star in 2017 for digital and TV rights. To the previous five seasons of the annual two-month T20 tournament.
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IPL Media Rights:
The Board of Control for Cricket in India still auctioning off two other packages on Tuesday. The international broadcast of the league and non-exclusive rights to certain matches (BCCI).
The pioneering IPL helped make Twenty20 — a shorter format of the sport — hugely popular. Attracting hundreds of millions of viewers and spawning copycat events. Around the world by attracting some of the world’s top stars with lucrative salaries.
According to reports, Ambani, Asia’s richest man. Formed the Viacom18 joint venture with US conglomerate Paramount Global and an investment group led by Australian media mogul Rupert Murdoch’s son James.
Sony, which televise the IPL for the first ten years after its inception in 2008. Had been vying for a piece of the 15th edition of the competition.
Amazon, which has spent hundreds of millions of dollars on European soccer and American football rights. However, Previously expressed interest in the IPL but backed out.
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