Sanath Jayasuriya and Wasim Akram praise LPL for its great edition. In comparison to the previous season, the fourth season’s TV reach increased impressively by more than 160%. It also attracted 359 million digital viewers, turning the LPL 2023 into a smash hit.
28th of August 2023, New Delhi: The Lanka Premier League 2023 has given cricket in Sri Lanka a new voice. Posting the best TV and internet reach of any league since its debut in 2020 in its fourth season. The league’s rights holder, IPG Group, received praise from legendary cricketers Sanath Jayasuriya and Wasim Akram for securing a milestone TV reach of 650 million viewers as well as close to 400 million unique viewers on YouTube and other social media platforms for the live matches.
The fourth season marked a crucial turning point in the history of the league
An amazing increase of more than 160% in TV reach over the previous season. It also attracted 359 million internet viewers to making the LPL 2023 a blockbuster.
“I thought this year’s Lanka Premier League was fantastic. People all over the world were eager to witness this league. The renowned Sri Lankan player Jayasuriya, who served as the director of cricket for Dambulla Aura. Remark that it is played all over the world and that IPG Group has done a tremendous job of guaranteeing that.
Both cricketing greats commended the caliber of the play on display, and Samantha Dodanwela, the tournament director, thanked LPL 2023 and all the sponsors for helping to boost Sri Lanka’s economy by bringing in more foreign exchange and investments.
IPG Group, the official rights holder of LPL 2023 and its founder and CEO, Anil Mohan Sankhdhar, stated. “In the previous four years we’ve worked hard.I’m really delight that we are able to ensure a global footprint both on TV and digital. This edition featured top cricketers from around the world playing high-caliber cricket with excellent professionalism in front of a crowded stadium. The LPL 2023 became a smash hit thanks to the Season 4’s positive reception. Which was felt not only in Asia but also in the UK, USA, Canada, Middle East, and North Africa. We can no longer be stop; we will only continue to advance.
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The legendary cricketer Akram ranked the league as one of the best in the world
“I believe it has significantly increased. It currently ranks among the best leagues in cricket. There is the IPL, PSL, Big Bash, and the Lanka Premier League is currently receiving attention. People now have their own teams, as evidenced by the crowded stadiums in this area, according to B-Love Kandy’s mentor, Akram.
In addition to Sri Lanka (Swarnavahini/SBC), India (Star Sports), Bangladesh (Cricket 4US), Pakistan (A Sports), the UK (TNT Sports), the Caribbean (Sportsmax), Afghanistan (RTA), the Middle East and North Africa (Star Sports), America, and Canada (Willow TV) all carried the fourth edition of the League. The league’s broadcast across Sri Lanka on their own YouTube channel and the internet audience’s acquisition through partnerships with Fancode and Tampad in India and Pakistan, respectively, secured the league’s digital reach.
More than two lakh people watched the top-notch, thrilling cricket action live in the Season 4’s packed stadiums. Popular international cricketers like Babar Azam, Shakib Al Hasan, and David Miller, as well as well-known Sri Lankan players like Thisara Parera, Wanindu Hasaranga, Angelo Mathews, and Dasun Shanaka, among many others, ensured a high standard of play on the field.
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