Amazon set its sights on the ICC media rights for the 2024-31 cycle. Amazon already owns the rights to the Champions League, the US Open, and the Premier League.
An American e-commerce company Amazon, has expressed interest in acquiring media rights from the International Cricket Council (ICC). According to reports, the ICC media rights tender includes one event per year. That is appropriate for the company’s business strategy. They intended to sell a year-long subscription and have now been given permission to make a bid for the rights.
The ICC rights are valid from 2024 to 2031. Amazon has met with the cricket governing body several times in the last month. The most recent was held in the United Kingdom (UK) in June, following meetings in the United States (US). India, and the United Arab Emirates (UAE) (UAE). According to Cricbuzz, the US firm intends to form a joint venture with a broadcaster in order to submit a composite bid.
Prime Videos recently acquired the rights to Europe’s elite club football competition Champions League in the United Kingdom. Expanding the e-commerce company’s presence in the sports media industry. From the 2024-25 season, it will share media rights with BT Group. They have already begun streaming the tennis event, the US Open. As well as England’s Premier League, one of the world’s most popular football leagues.
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Association with Sony and Zee is possible, according to reports.
An association with Zee or Sony has not been ruled out, according to reports, despite officials from both broadcasting companies denying any possibility. Meanwhile, following an Apex Council meeting in Mumbai, the Board of Control for Cricket in India (BCCI) has formally resolved a 16-year dispute with the Zee group.
“RESOLVED THAT BCCI shall enter into a memorandum of settlement with Zee Entertainment Enterprises Limited (“Zee”) with regard to the ongoing dispute arising out of the Agreement dated 12th April 2006 entered between BCCI and Zee and currently pending before the Madras High Court and Bombay High Court,” a statement read.
“All claims, counterclaims, and/or disputes of whatever nature between BCCI and Zee arising under the Agreement dated 12 April 2006 shall stand settled,” the statement went on to say.
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