With the highest-ever IPL viewership, Disney Star makes history. In addition, the broadcaster saw a 5% increase in match TVR compared to the previous edition for the live broadcast of the first 19 matches.
Mumbai, April 20, 2023: Disney Star, the official television broadcaster of the IPL 2023. Surpassed all viewership records for the tournament’s first 19 matches. According to BARC, 36.9 crore viewers tuned in to Disney Star’s Live broadcast of the first 19 matches. Which is the highest ever in IPL history, even when the two editions of IPL played during Covid are excluded.
In addition, the broadcaster has clocked 11350 crore (113.5 billion) minutes* of viewing time for the first 19 matches. With its fan-first approach, Disney Star has proved its dedication to offering an uninterrupted and seamless viewing experience by creating a fascinating, engaging, and interactive product.
The broadcaster also saw a 5% increase in match TVR compared to the previous edition for the live broadcast of the first 19 matches, fueled by engagement levels reaching new highs. This immense expansion is a testament to the marketing campaign’s effectiveness. The caliber of transmission on Disney Star Network, and a huge reaffirmation of television’s unparalleled ability to aggregate audiences.
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It has been a record-breaking start to IPL 2023 on Disney Star eclipsing all previous benchmarks for viewership of the first 19 matches. Close matches and scintillating individual performances combined with the power of Star Sports’ #BetterTogether campaign and world-class storytelling capabilities have ensured that viewership for IPL 2023 in just 19 matches is within touching distance of the viewership registered by the full season last year.
Sanjog Gupta
The commitment of Disney Star to offering a comprehensive viewing experience.
The broadcaster’s potpourri of initiatives, including region-specific pre-match analysis. Post-match discussions, fan polls, and interactive segments with renowned cricket experts. Helped them successfully tap into the pulse of the nation and strike a chord with viewers and fans across the country.
With on-the-ground events such as the IPL Trophy Tour, the Fan Bus, #MySocietyStadium. The Incredible School Quiz (India’s largest-ever school quiz). The broadcaster has left no stone unturned in its efforts to appeal to the emotions of its viewers and supporters. Furthermore, Disney Star’s relationship with some of the country’s biggest celebrities has increased its appeal to a broader variety of people. The broadcaster has pushed the envelope to attract a more varied audience. Celebrity partnerships including Ranveer Singh, Salman Khan, Priyanka Chopra, Pooja Hegde, and Nandamuri Balakrishna.
In addition, through a special programming effort called ‘talents on Star. ‘ Star Sports has collaborated with some of the best cricket talents, including Virat Kohli. Rohit Sharma, Hardik Pandya, Ravindra Jadeja, and KL Rahul, to bring viewers tales beyond the game. Furthermore, exclusive partnerships with the Rajasthan Royals, KKR, LSG, and PBSK. Allow fans to experience the league through the eyes of the players and teams. Providing fans with behind-the-scenes access, interviews with players and coaches. Other exciting content that has contributed to the league’s overall engagement.
Disney Star’s fan-centric attitude and technological advances have earned it fan praise. The broadcaster is committed to presenting an unrivaled and captivating watching experience to those who tune in to watch the IPL 2023 on television.
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