The ODI World Cup 2023 is approaching 60 billion minutes of viewership, a 22% increase over the previous edition. The tournament has received over 59 billion minutes of watch-time (viewership), a 22% increase over the 2019 edition.
Mumbai, October 19, 2023: Star Sports, the official broadcaster of the ICC Men’s Cricket World Cup 2023, has seen a considerable increase in viewership for the first 11 matches of the tournament, including two matches played by the Men in Blue against Australia and Afghanistan.
The tournament has received over 59 billion minutes of watch-time (viewership), a 22% increase over the 2019 edition. Furthermore, consumption among premium audiences increase dramatically. With audiences in NCCS A increasing by 40% and audiences in NCCS B increasing by 24%. The first 11 matches of the tournament seen live by 268 million viewers. With also 96 million young working professionals (aged 22-40) tuning in, a 5% increase over the 2019 edition. The tournament’s greatest live audience of 56 million people record on October 8 during India’s match against Australia in Chennai.
Also Read:KL Rahul discusses his interaction with Virat Kohli during the IND vs BAN match.
Star Sports has created 11 feeds for the ICC Men’s Cricket World Cup 2023
Including feeds in nine distinct languages (English, Hindi, Marathi, Gujarati, Bengali, Tamil, Telugu. Kannada, and Malayalam) and two additional vertical feeds (Max View) for Disney+Hotstar.
The tournament’s overall coverage enhance by the addition of a variety of non-live television shows. ‘Follow the Blues,’ ‘Game Plan,’ ‘Match Point. ‘Cheeky Singles’ provided in-depth analysis and captivating build-up to the competition. Allowing fans to immerse themselves further in the world of cricket.
In addition, The broadcaster has created a fan-centric campaign, fuelling millions’ hopes of India reclaiming the cherished World Cup crown. On Cricket Live, India’s most-watched Cricket Show, a star-studded roster of prominent celebrities like Salman Khan. Akshay Kumar, Ravi Teja, Shiva Rajkumar, Tiger Shroff, Kriti Sanon, Kangana Renaut, and many more expressed their love and enthusiasm for the sport and their favorite Indian cricketers.
As the anticipation grows, India will play New Zealand on October 22, followed by India vs. England on October 29.
Also Visit: Hardik Pandya ruled out of the first innings after suffering an injury against Bangladesh.
