According to reports, Amazon and Reliance are set to compete for IPL broadcast rights. In India, Amazon’s competition with Reliance Industries, an oil-to retail conglomerate, is expect to spill over onto the cricket field. Where they will likely compete for IPL broadcast rights with media behemoths.
Amazon’s competition with Reliance Industries, an oil-to-retail giant in India, is expect to spill over onto the cricket field. Where they will likely compete for telecast rights to the Indian Premier League (IPL). Which attracts hundreds of millions of people.
As according people familiar with the companies’ plans. Amazon.com Inc and Reliance Industries Ltd are suppose to compete with Sony Group Corp and Walt Disney Co for exclusive five-year TV and digital broadcast rights to the two-month series of matches. Which could cost a record Rs 50,000 crore ($6.7 billion).
“With two-and-a-half billion fans, cricket is the world’s second-largest sport. The IPL is like its Super Bowl,” said Anton Rublievskyi, CEO of Parimatch, a betting business that promote at the IPL last year.
According to reports, Amazon and Reliance are set to compete for IPL broadcast rights. Where they will likely compete for IPL.
The digital and television rights were purchase for Rs 16,348 crore by Disney-owned Star India. Which is one of India’s biggest broadcasters alongside Sony and its planned acquisition Zee Entertainment Enterprises Ltd. During the first half of the 2021 season, the league’s games attracted 350 million viewers.c
Traditional media companies, on the other hand, are facing fierce competition from deep-pocketed rivals such as Reliance, India’s largest retailer, and Amazon. Two billionaire-led behemoths vying for the fast-growing e-commerce industry while developing their digital platforms.
Reliance is also in talks with international investors to raise $1.6 billion for its Viacom18 joint venture. “Winning this auction is critical to Reliance’s long-term plans for its Jio platform and digital expansion. According to a source familiar with the company’s plans.
“Everything that has transpired at Viacom18 in the previous few months. Such as buying La Liga rights and launching a sports channel. Has been leading up to this,” the insider said.
Another industry source familiar with Amazon’s thinking claimed the business wants to gain the IPL rights to boost the platform’s user base. Amazon’s Prime Video platform recently began live-streaming cricket events.
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Because the company does not have a TV platform. Also it will either need to bring in a TV partner or will only be able to bid on the digital piece. The tender was grant to a consolidated TV and digital bid from Star in 2017 by the Board of Control for Cricket in India (BCCI). Which outbid any of the individual bids.
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